How to fix emails going to spam

What this solves

Your outgoing mail is landing in spam. This guide covers the main technical and practice fixes.

SPF and DKIM

Ensure SPF and DKIM are set up correctly for your domain. Receiving servers use these to verify you. See our article “How to set up email (SPF/DKIM)” for steps.

DMARC

Add a DMARC TXT record to state how receivers should handle mail that fails SPF/DKIM. Start with a policy that reports only (p=none) so you don’t block mail while testing.

Content and behavior

Avoid spammy wording, excessive links, or all‑caps. Don’t send large blasts from a new server; warm up the IP. Use a consistent From address and reply-to.

Tip: Test with mail-tester.com or similar to see your score and what to fix.

When to contact support

If SPF/DKIM/DMARC are correct but mail still goes to spam, we can check your server reputation and suggest next steps.

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